Budweiser has given us commercials for alot of different occasions, but they have kept thier theme pretty much the same. The commercials Budweiser comes up with always entail the 'working man'. The cowboys or the farmers or the country folk. But also Budweiser keeps thier misson simple, and thats to the history behind thier company. This makes thier commericials relateable to thier simple target market. This market of 'farmers' or 'the generations' makes for competitive rivals like Miller Lite, or Coors to come up with something new and more innovative. But Budweiser is also saying, 'beat that' with commercials that melt hearts, but also that hit the older generation with triumph and success throughout generations.
They broadcast thier commericals during the SuperBowl and I have seen a few commercials after hockey games. I would call it a wise descision to market during these different kinds of national past times. From a marketing students perspective they are diving into the cultural and social enviorments for thier directed customers. Issues if any, are few.
Searching for information on Budweiser and thier commercials was simple. This is a company I appreciate and respect. I think they have been wise in thier descisions to market what they have. Their latest commerical ad for the SuperBowl for 2012 was directed back to history, when Prohibition was lifted from alcohol. This website has some interesting dialouge, and history that stands behind Budweiser and it's reasonings for thier commercials.
http://www.anheuser-busch.com/s/index.php/how-its-done-behind-the-scenes-facts-about-the-budweiser-clydesdales-featured-in-this-years-super-bowl-commercial/
Anyone with opposing view to Budweisers commercials (especially the following) is just stupid. The research needs to be done before any cross words are spouted. Love and respect go toward the animals in making the following commercials.
